MTN DEW DONATES $65,000 TO RISE AS PART OF NBA ALL-STAR SATURDAY NIGHT
By Jared Shanker
Feb. 24, 2022
MTN DEW literally changed the 3-Point contest in 2020 with the introduction of The DEW Zone, an area on the court 30 feet from the hoop that awards three points per shot, more than any other in the competition. MTN DEW is also creating change off the court, too.
On Feb. 19 in the MTN DEW 3-Point Contest at NBA All-Star Saturday Night on TNT, the sweet shooting from a bevy of the NBA's brightest stars had a huge impact in helping inspire leaders in sports to be advocates for racial equity. As the official sponsor of the contest and through RISE’s partnership with PepsiCo, MTN DEW donated $5,000 to RISE for every shot made from the Dew Zone. A total of seven shots were made from the area for a total of $35,000, and then the brand donated an additional $30,000 to raise that grand total to $65,000.
To see how you can help take action to become a leader and advocate for racial equity, visit our Take Action page today!