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December 16, 2020

This season, 10 players and four coaches and staff across the NFL wore custom-made RISE cleats as part of the NFL’s My Cause, My Cleats initiative to support RISE and its efforts to end systemic racism, champion social justice and unite diverse communities.

Players from the Los Angeles Rams, New York Giants, Tampa Bay Buccaneers and Tennessee Titans all wore RISE cleats with messages such as “RISE Against Racism,” “Black Lives Matter” and “Unity” to support RISE’s mission.

The My Cause, My Cleats campaign, which is in its fifth year, allows NFL players, coaches and staff to raise awareness for nonprofit organizations and causes on the field. Players then have the opportunity to put their cleats up on the NFL Auction site to raise funds for the organizations they support. Check out the RISE cleats and sneakers worn on the field in 2020 and the stories behind why these players and coaches chose to support RISE.

Rams offensive lineman Tremayne Anchrum Jr., safety Juju Hughes and director of player engagement Jacques McClendon wore RISE-themed cleats and sneakers to promote messages of unity and racial equity during the team’s win over the New England Patriots on Dec. 10. The three were also celebrating the third season of RISE with the Rams, a season-long leadership and community building program that harnesses the unifying power of sports and builds relationships among LA-area high school football teams with a cross-section of races and socioeconomic backgrounds and local law enforcement.

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Four players and three coaches from the Tampa Bay Buccaneers supported RISE for My Cause, My Cleats during the Bucs’ win over the Minnesota Vikings on Dec. 13. Cornerback Jemel Dean, safety Mike Edwards, guard Benning Potoa'e and defensive lineman Aaron Stinnie wore RISE cleats on the field, while defensive coordinator Todd Bowles, assistant head coach and run-game coordinator Harold Goodwin and special teams coordinator Keith Armstrong wore custom-made RISE sneakers on the sidelines.

Said Goodwin to Buccaneers.com: “I'm trying to push my son and empower him to be a beacon of change when it comes to race relations political issues. We have to empower youth to do things that will change the world."

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Harold Goodwin, Tampa Bay Buccaneers, Run Game Coordinator

C.J. Board, New York Giants, Wide Receiver

RISE and the New York Giants have partnered to impact areas of social justice and create lasting change. In 2020, the Giants and RISE worked together to inspire civic action and support voting efforts leading up to the November election. Giants wide receiver CJ Board, defensive end Niko Lalos and tight end Levine Toilolo all wore RISE cleats in the team’s game against the Arizona Cardinals on Dec. 13.

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Tennessee Titans Guard Jamil Douglas explains why he supported RISE for My Cause, My Cleats.

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