RISE at Super Bowl LIII
Tackling Social Justice Together
We used Super Bowl LIII Week in Atlanta to celebrate champions of change and educate and empower local youth, law enforcement and NFL owners, executives and players to use their platforms to address racism and tackle social justice together. Here’s how.
Civil Rights Tour of Atlanta
NFL Commissioner Roger Goodell, Atlanta Falcons Owner & Chairman Arthur Blank and Cleveland Browns Owner Dee Haslam were among the NFL leaders who joined RISE’s Super Bowl Civil Rights Tour of Atlanta that united executives and players to develop better understanding and appreciation for different perspectives, as well as learn about the civil rights movement and the core values driving the modern-day strive for social justice. Dr. Bernice King, the youngest daughter of Martin Luther King Jr. and CEO of the King Center, provided unique insight and historical context.
See more from ESPN’s The Undefeated
Check out more photos on our Facebook page.
Fourth Annual Super Bowl Town Hall
We partnered with NFL and The Martin Luther King Jr. Center for Nonviolent Social Change (The King Center) to host our fourth annual Super Bowl Town Hall, “Champions of Change: Tackling Social Justice Together.” Moderated by ESPN and The Undefeated Senior NFL Writer Jason Reid, the solution-based conversation focused on criminal justice reform, discussed the role of leagues, teams and athletes in this space, and identified tangible next steps that the audience can take back to elevate social justice in their communities. Panelists included: Dee Haslam, Cleveland Browns owner; Troy Vincent, NFL, Executive Vice President of Football Operations; Ricardo Allen, Atlanta Falcons, Safety; Paul Tagliabue, former NFL Commissioner and co-chair of RISE’s board of directors; Brian Banks, former NFL player who was wrongfully convicted and exonerated of a crime; Diahann Billings-Burford, RISE CEO, and Dr. Bernice King.
Watch the full town hall on ESPN’s The Undefeated
Super Bowl Ticket Surprise
We surprised four champions of change in Atlanta – two students, a middle school football coach and a police officer – with a ticket to Super Bowl LIII in recognition of their efforts to advance social justice and use the unifying power of sports to improve race relations and promote understanding, respect and equality.
Huddle Up America – Uniting kids, police with Pro Football Hall of Fame
The Pro Football Hall of Fame and RISE invited students from Humphries Elementary School in Atlanta to Super Bowl Experience, Driven by Hyundai, uniting them with Pro Football Hall of Famer Anthony Muñoz and local law enforcement officers to play and learn together at a Huddle Up America event. Participants engaged in activities on leadership and community building, followed by non-contact football drills. They also visited RISE’s Champions of Change interactive fan experience to explore the history of sports and social justice and learn how they can be champions of change in their own communities.
Bridging the Divide
In an effort to unite and empower future leaders, we convened teens from the Atlanta metro area Boys and Girls Clubs and Georgia Tech football players with former NFL player Isaiah Stanback and former NFL Commissioner Paul Tagliabue to build leadership and cultural competency skills and identify how each person can use their own power and platform to drive change in their community. We also took the students on a special tour of Turner Studios.
Champions of Change Fan Experience
Our Champions of Change interactive experience at Super Bowl Experience, Driven by Hyundai took fans through a journey designed to increase awareness, evoke empathy and create action. Champions of Change offered fans the chance to hear personal stories from NFL players on their passion for social justice, explore the history of sport and society and create a unique self-portrait to express how they can be champions of change in their own community.
Check out special Super Bowl episodes of Champions of Change: The RISE Podcast
Champions of Change: The RISE Podcast
RISE at past Super Bowls
RISE at Super Bowl LII, Minneapolis
RISE at Super Bowl LI, Houston
RISE at Super Bowl L, Santa Clara, CA