Senior Director, Brand Experience & Marketing
Anna Karefa-Johnson is senior director, brand experience & marketing for RISE. She previously served as regional director, events & programming – south.
Her work draws on 10 years of marketing experience in college and professional sports, most recently as community outreach affinity manager for the Tampa Bay Buccaneers. Prior to that, Anna served as director of marketing for the Pac-12 Conference, overseeing branding and managing as many as 50 live events per year, including the Pac-12 Football Championship Game and Men’s and Women’s Basketball Tournaments. Clients for other events that she has produced range from Nike Basketball and the Cartoon Network to the LeBron James Family Foundation.
A California native, Anna interned in public relations with the Los Angeles Lakers and later with the Baltimore Ravens and NFL Players Association. She earned a bachelor’s degree in communication from the University of Southern California and a master of professional studies degree in sports industry management from Georgetown University.