RISE to award 4 Super Bowl tickets honoring work to improve race relations

November 15, 2018

Nominations sought for metro Atlanta area student-athletes, coaches, law enforcement


ATLANTA – The Ross Initiative in Sports for Equality (RISE) will select, from the metro Atlanta area, two student-athletes, a coach and a member of law enforcement to each receive a ticket to Super Bowl LIII.

The ticket winners will be selected in recognition of their efforts to use the unifying power of sports to improve race relations and promote understanding, respect and equality.

Beginning Thursday, Nov. 15, RISE will accept nominations to be considered for a ticket to Super Bowl LIII on Sunday, Feb. 3, at Mercedes Benz Stadium. The nomination forms, and complete details about eligibility and requirements, are available at www.RISEtoWIN.org/superbowltickets. Nominations must be submitted no later than 3 p.m. EST Thursday, Nov. 29. RISE will review all nominations and notify the winners Thursday, Dec. 6.

Winners must be a middle school, high school or undergraduate college-level student-athlete or coach or a member of law enforcement, all from the metro Atlanta area, who have devoted a significant amount of time and talent to using sports to improve race relations and promote understanding, respect and equality.

Founded in 2015 by Miami Dolphins owner Stephen M. Ross, RISE is a nonprofit organization dedicated to harnessing the unifying power of sports to improve race relations. Among RISE’s initiatives are a leadership and education program for middle school, high school and collegiate athletes and coaches that empowers them to be leaders in discussing and addressing matters of racism, prejudice, diversity and inclusivity within their teams, schools and communities. RISE also offers programs that include police and sheriff’s departments to help build relationships among youth, professional athletes and law enforcement.

In addition to attending Super Bowl LIII, the four winners will attend various RISE events during Super Bowl LIII week in Atlanta that show how sports can bring people together to improve social justice and racial equity.

“At RISE, we believe that athletes at any level are natural leaders who will be the catalysts for improving race relations in our country,” said RISE CEO Diahann Billings-Burford. “We are excited to invest in highlighting and rewarding grassroots efforts taking place in Atlanta that demonstrate just how valuable and powerful sports can be in promoting understanding, respect and equality.”

RISE has had an active presence in Atlanta over the past two years, working with some of the area’s professional sports teams and colleges. Hawks and Falcons players, coaches and staff registered to vote through RISE’s national nonpartisan RISE to Vote campaign, which also registered fans to vote at the MEAC/SWAC Challenge at Georgia State Stadium in September. RISE led strategic conversations with Falcons players and staff last season about addressing social justice issues in their communities, and, in February, partnered with the NFL and Morehouse College to host the first Advocacy in Sports Workshop for professional athletes across various sports.

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