// We Are

RISE (Ross Initiative in Sports for Equality) is a national nonprofit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations. Through partnerships and programs, we inspire leaders in sports to create positive change on matters of race and equality.



A partnership among RISE, the NBA and Under Armour, Building Bridges Through Basketball won the Corporate Community Impact Award at the 2019 ESPN Sports Humanitarian Awards in July. See the impact of this 10-week community leadership program that uses basketball to unite youth and law enforcement in cities across the country. Building Bridges Through Basketball breaks barriers and builds trust within the community, as weekly sessions combine basketball with leadership activities designed by RISE focused on topics such as identity, diversity, empathy and conflict resolution.