Welcome to the home of RISE’s videos and interviews where you can see the leaders of the sports world working towards one common goal of unifying our country.

WE ARE RISE

The only thing greater than sport is the spirit that rises from it. That spirit unites cultures, races, backgrounds to work toward one common goal. It is our goal to use this spirt and the unifying power of sport to advance race relations.

THE ATHLETE’S QUEST FOR SOCIAL JUSTICE: AN EXAMINATION OF 2017 GOALS AND IMPACT
The Ross Initiative in Sports for Equality (RISE) on Friday, Feb. 2, 2018, released a report on athlete activism in 2017 and recommendations for best practices moving forward. 2017 was a season of heightened awareness and actions as various NFL athletes used their platforms to raise awareness about social injustice. With the launch of the Players Coalition, the decision of several athletes to kneel during the national anthem to highlight racial injustice, and ongoing discussions between players and league owners aimed at building collective support for fighting inequality, these actions became the center point of a national debate. The report aims to evaluate the impact of those actions while collating and analyzing a variety of efforts, some public – and some made outside the spotlight – seeking to bring about social change. The research is a survey of more than 1,100 examples of athlete activism in 2017.
RISE AT SUPER BOWL EXPERIENCE (2018)
RISE presented its “It Takes All Colors” digital photo experience at Super Bowl Experience leading up to Super Bowl LII in 2018. Participants showed their support for understanding, respect and equality by visiting RISE in the Minneapolis Convention Center and got a digital photo or gif to share on social media. NFL players, such as Seth DeValve of the Cleveland Browns, made appearances for RISE all week. Visitors also were able to sign the RISE pledge against discrimination and to team up for democracy by registering to vote as part of the RISE to Vote campaign. Visitors also had the chance to win one of five prizes, including memorabilia signed by NFL players and two tickets to the Super Bowl.
COMMUNITY CONVERSATION: UNIFYING LAW ENFORCEMENT AND THE COMMUNITIES THEY SERVE
“Community Conversation: Unifying Law Enforcement and the Communities They Serve” brought together law enforcement, students and athletes Tuesday, Feb. 6, 2018, in the Hall of Legends at Ford Field in Detroit. The event was a collaboration of RISE, Michigan State Police, Detroit Police Department, Detroit Public Schools Community District and the Office of Gov. Rick Snyder. Through a panel discussion and small group breakout sessions facilitated by RISE, the event created productive dialogues to strengthen relationships and improve communities. Students also were introduced to career opportunities in law enforcement. Groups of students from Cody – Academy of Public Leadership, Cody – Detroit Institute of Technology College Prep High School, Cody – Medicine and Community Health Academy, and Communication and Media Arts High School participated, as did a group of students from Jalen Rose Leadership Academy in Detroit. Lt. Gov. Brian Calley spoke at the event. Panelists were former Detroit Lions player Lomas Brown; Detroit Police Chief James Craig; former Detroit Pistons player Earl Cureton; and Col. Kriste Kibbey Etue, director, Michigan State Police. RISE CEO Jocelyn Benson moderated the panel. Additional conversation events are planned for other areas of Michigan this year. These events are part of the comprehensive plan the governor announced in October to review the culture of state government across all departments and all levels of employment.
AMERICAN HEROES NATIONAL LAUNCH & YOUTH FOOTBALL CELEBRATION
RISE joined a variety of organizations Wednesday, Jan. 31, in Minnesota for the American Heroes National Launch & Youth Football Celebration leading up to Super Bowl LII and uniting youth and law enforcement. The Jack Brewer Foundation (JBF Worldwide), in partnership with the NFL, Minnesota Vikings, National Association of Police Athletic/Activities Leagues (NPAL), Ross Initiative in Sports for Equality (RISE) and Sanneh Foundation launched the national program uniting youth and police through the power of sports and education.
LEADERSHIP TOGETHER: BUILDING BRIDGES
The Golden State Warriors, NBA and RISE hosted a community conversation Thursday, Oct. 26, 2017, including athletes, law enforcement and community leaders designed to strengthen relationships and create positive change in Oakland, California.
NORTHWESTERN UNIVERSITY STUDENT-ATHLETES TAKE RISE PLEDGE
Northwestern University student-athletes across many sports stand up against discrimination and harassment and speak out as leaders to bring their community together.