HAYES GROOMS IV
Vice President, Athlete Engagement & Sports Outreach
Hayes Grooms IV is a former athlete, sports enthusiast, and pioneering professional. As the Vice President of Athlete Engagement & Outreach, Grooms cultivates and manages strategic partnerships with athletes, organizations, and leagues within the sports industry.
Before joining RISE, he was the Vice President of Sports and Entertainment at French West Vaughan (FWV) in which he helmed marketing, public relations, and brand management services to professional athletes. Prior to his company’s acquisition by FWV, he founded Grooms Athletic Management and Entertainment (G.A.M.E.) in 2010 after several years in the industry representing talent. With a drive to execute winning combinations for every client, he has fostered relationships with diverse media outlets and created partnerships with numerous brands.
Additionally, Grooms devotes tremendous efforts toward philanthropic endeavors. He serves as a mentor with Elevate, an NYC based educational nonprofit dedicated to building life-changing relationships for urban youth. Grooms earned a BA in Sports Management and Communications from the University of Michigan, where he also played basketball.