Robinson. Owens. O'Ree. Suzuki. Williams. Yao. These heroes are cemented in history not only for the feats they achieved in sports, but also for the racial barriers they helped to break down. Their unrelenting spirits forever changed the face of the game for athletes, coaches and fans.
Sport has proven to be an effective catalyst for social change – an arena where we can set aside our differences and pursue mutual passions.
The Ross Initiative in Sports for Equality (RISE) is a nonprofit organization dedicated to promoting understanding, respect and equality. Our goal is to harness the unifying power of sport to advance race relations and drive social progress.
We invite you to join us, RISE up and make a difference.
RISE AND NASCAR DRIVE FOR EQUALITY
RISE and NASCAR have teamed up to fight racial discrimination and harassment. Winning on and off the track is driven by equality for all.