The Ross Initiative in Sports for Equality (RISE) is an unprecedented alliance of professional sports leagues, organizations, athletes, educators, media networks and sports professionals using sports to bring people together to promote understanding, respect and equality. Through public awareness campaigns and educational programming, RISE aims to improve race relations.


RISE presented a panel, “Activist Athletes: Embracing Social Advocacy,” on Monday, May 1, 2017, at the Milken Institute Global Conference in Los Angeles. RISE CEO Jocelyn Benson moderated the panel, including Anquan Boldin of the NFL’s Detroit Lions; three-time WNBA Champion Swin Cash, director of franchise development with the New York Liberty; Stephen Ross, founder and chairman of RISE; and Troy Vincent, NFL executive vice president of football operations.

Take The Pledge

Together we can RISE up for understanding, respect and equality. Take the pledge to show your commitment to ending racism.

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By The Numbers

  1. 11,239 (And Counting)

    People who have taken the RISE pledge
  2. 50,000+

    Anticipated participants in RISE programming for 2016-17 school year
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    RISE partner organizations across the nation

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    Our Partners

    • Nfl
    • Nba
    • Mlb
    • Nhl
    • Mls
    • Nascar
    • Pga
    • Usta
    • Usatf
    • Avp
    • Olympicsusa
    • Ncaa
    • Cbssport
    • Nbcsport
    • Turnersport
    • Detroitpal
    • Hispanic