The Ross Initiative in Sports for Equality (RISE) is an unprecedented alliance of professional sports leagues, organizations, athletes, educators, media networks and sports professionals using sports to bring people together to promote understanding, respect and equality. Through public awareness campaigns and educational programming, RISE aims to improve race relations.


RISE joined a variety of organizations Wednesday, Jan. 31, in Minnesota for the American Heroes National Launch & Youth Football Celebration leading up to Super Bowl LII and uniting youth and law enforcement. The Jack Brewer Foundation (JBF Worldwide), in partnership with the NFL, Minnesota Vikings, National Association of Police Athletic/Activities Leagues (NPAL), Ross Initiative in Sports for Equality (RISE) and Sanneh Foundation launched the national program uniting youth and police through the power of sports and education.

By the numbers

  1. 23,766

    People who have taken the RISE pledge
  2. People Cheer


    Fans engaged at professional and collegiate athletic events
  3. 9,875

    Athletes, coaches and staff reached through education programs

Rise Social Feed

Our Partners